Without having an SSL Certificate you stand to put your visitors in danger and eventually lose them. More reasons why this is important: Encrypt sensitive information – without an HTTPS connection, the computer in between you and the server will be able to see sensitive information, like credit card numbers and passwords. With an SSL, this information is unreadable except to the server the data is being sent to. Credit card numbers, social security numbers, and login details can be transmitted securely with HTTPS in place. Provides data protection from online hackers and criminals – online criminals are great at identifying any weakness in networks. They usually strike gold at the point where information is being transmitted. Without the ability to encrypt traffic, you run the risk of being hacked, having information stolen, and more. Build more trust with customers – building trust with your customers is one of the most important parts of running a successful company in 2018. With trust comes customer loyalty. SSL security reassures customers that their information is safe with just a few visual cues.
You boost your business credibility on top of this. This is also relevant because: HTTPS gives a stronger ranking on Google. You will create safer experiences for your customers. You will build customer trust and improve conversions over time. You will protect both sensitive customer and internal data. You will encrypt browser-to-server and server-to-server communication. You will increase the security of your mobile and cloud apps. You will protect against phishing. If your website doesn’t have an SSL Certificate soon you will not see your website on Google or Firefox because they will consider it a risk to their platform. And they are doing it now because I was told and read that Google wants all websites to be HTTPS and get rid of HTTP. And I have seen it myself.